Privacy Policy

Effective date: 15/08/2026
Last updated: 15/08/2026

1. Introduction

The Hair Boutique by Felicity (“The Hair Boutique,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website, purchasing our products, booking our beauty services, or communicating with us.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information and the rights available to you under the laws of the Republic of Ghana.

This policy has been prepared with reference to:

• Article 18(2) of the Constitution of the Republic of Ghana, 1992;

• Data Protection Act, 2012 (Act 843);

• Electronic Transactions Act, 2008 (Act 772), as amended;

• Cybersecurity Act, 2020 (Act 1038);

• Payment Systems and Services Act, 2019 (Act 987), where electronic payments are involved; and

• Other applicable laws, regulations, and lawful directives issued by the relevant authorities in Ghana.

By using this website, creating an account, placing an order, booking a service, subscribing to our communications or contacting us, you acknowledge that you have read and understood this Privacy Policy.

2. Identity of the Data Controller

For purposes of the Data Protection Act, 2012 (Act 843), the organization responsible for determining how and why your personal information is processed is

Business name: The Hair Boutique by Felicity
Location: Takoradi, Ghana
Telephone/WhatsApp: +233 24 417 9402
Alternative telephone: +233 24 657 9971
Email address: info@thehairboutiquebyfelicity.com
Physical address: Effiakuma No 9 

3. Data Protection Principles

We endeavor to process personal information in accordance with the data protection principles established under Act 843. This means that personal information should be:

• processed lawfully, fairly, and transparently;

• collected for specific, explicit, and legitimate purposes;

• adequate, relevant, and not excessive for its intended purpose;

• accurate, complete, and kept up to date where necessary;

• retained only for as long as reasonably necessary;

• protected against unauthorized access, loss, misuse, alteration, or disclosure; and

• processed in a manner that respects the rights of the individual.

4. Personal Information We Collect

Depending on how you interact with us, we may collect the following information:

4.1 Identity and contact information

• Full name;

• telephone and WhatsApp number;

• email address;

• billing and delivery address;

• city, region, and country; and

• social media username where you contact us through social media.

4.2 Order and transaction information

• Products viewed, selected, or purchased;

• wig type, texture, color, length, density, and cap-size preferences;

• custom-order instructions;

• order number;

• amount paid;

• payment status;

• transaction reference;

• delivery details;

• returns, exchanges, refunds, and complaints; and

• records of communications concerning an order.

4.3 Appointment and beauty-service information

Where you book makeup, bridal, or other beauty services, we may collect:

• appointment date and time;

• event type and venue;

• preferred beauty style;

• photographs or reference images voluntarily provided;

• relevant skin or product sensitivity information voluntarily disclosed; and

• records relating to deposits, balances, cancellations, and rescheduling.

Please do not provide sensitive medical information unless it is necessary for the service and specifically requested.

4.4 Payment information

Payments may be handled through banks, mobile-money operators, or third-party payment processors. We may receive limited transaction information, including your payment status, payment channel, and transaction reference.

We do not ordinarily receive or store your complete payment card number, card security code, mobile money PIN, or online banking password. You must never send such credentials to us through the website, email, telephone, WhatsApp, or social media.

4.5 Website and device information

When you use the website, we may automatically collect:

• Internet Protocol address;

• browser and device type;

• operating system;

• approximate location derived from an IP address;

• pages visited;

• products viewed;

• referring website;

• date and time of access;

• session activity;

• shopping-cart information; and

• cookie and analytics identifiers.

4.6 Communications

We may retain messages and inquiries sent through:

• website contact forms;

• email;

• telephone;

• WhatsApp;

• Instagram;

• TikTok; and

• other communication platforms used by the business.

Calls will not be recorded unless you are informed and a lawful basis exists.

4.7 Photographs, reviews, and testimonials

We may collect photographs, videos, reviews, or testimonials that you voluntarily submit. We will obtain appropriate permission before using identifiable customer images for advertising or promotional purposes.

You may withdraw promotional permission for future use by contacting us, although withdrawal may not affect material already lawfully printed, published, or distributed.

5. How We Collect Information

We collect personal information:

• directly from you when you place an order or create an account;

• when you book a makeup, bridal, or beauty service;

• when you contact us by telephone, WhatsApp, email, or social media;

• when you submit a review, photograph, or inquiry;

• automatically through cookies and similar technologies;

• from payment processors after a transaction;

• from delivery providers when they update an order; and

• from publicly available sources or social media platforms where permitted by law.

6. Purposes for Processing Personal Information

We may use your information to:

• create and manage customer accounts;

• process, confirm, and fulfill orders;

• personalize custom wigs and beauty services;

• process and verify payments;

• arrange delivery and provide tracking information;

• communicate about orders, appointments, or inquiries;

• provide customer support;

• manage cancellations, returns, exchanges, and refunds;

• prevent fraud, impersonation, and unauthorized transactions;

• maintain the security and proper operation of the website;

• improve our products, services, and customer experience;

• maintain financial, tax, and business records;

• establish, exercise, or defend legal claims;

• comply with lawful requests and regulatory obligations;

• send marketing communications where you have consented or where otherwise permitted by law; and

• Analyze website performance using cookies or similar tools.

We will not use personal information for a purpose incompatible with the purpose for which it was collected unless authorized by law or with your consent where required.

7. Lawful Grounds for Processing

Depending on the circumstances, we process personal information because:

• Processing is necessary to perform a contract with you or take steps at your request before entering a contract

• You have provided consent

• Processing is necessary to comply with a legal obligation;

• Processing is required to protect your vital interests or those of another person;

• processing is necessary for a legitimate business interest that does not unfairly override your rights; or

• Processing is otherwise authorized or required under Ghanaian law.

Where processing is based on consent, you may withdraw that consent. Withdrawal does not invalidate processing lawfully completed before consent was withdrawn.

8. Marketing Communications

We may send information about new wigs, special offers, makeup services, and promotions by email, SMS, WhatsApp, or another communication method where you have consented or where permitted by law.

You may unsubscribe at any time by:

• selecting the unsubscribe option in a message;

• replying “STOP” where available; or

• contacting us using the details in this policy.

Opting out of marketing will not prevent us from sending essential communications relating to an order, payment, delivery, appointment, security issue, or customer-service request.

We do not sell customer telephone numbers or email addresses to third parties for their independent marketing.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Keep items in your shopping cart;

• remember customer preferences;

• maintain secure sessions;

• measure website traffic and performance;

• prevent fraud;

• improve website functionality; and

• deliver relevant advertising where consent has been obtained.

Strictly necessary cookies may operate without optional consent where they are required to provide the website or complete a transaction. Analytics, advertising, and other non-essential cookies should be activated only in accordance with applicable consent requirements.

You can control cookies through the website’s cookie banner and your browser settings. Disabling certain cookies may affect website functionality.

Please read our separate Cookie Policy for further information.

10. Sharing Personal Information

We may share only the information reasonably necessary with:

• website hosting and technical support providers;

• payment gateways, banks, and mobile-money operators;

• delivery and courier companies;

• email, messaging, and customer-support providers;

• analytics and advertising providers, subject to applicable consent requirements;

• professional advisers, including accountants, auditors, and lawyers;

• insurers;

• government agencies, regulators, courts, and law enforcement bodies where legally required; and

• a purchaser or successor if the business is reorganized, merged, or transferred, subject to appropriate safeguards.

These recipients may process information only for the relevant service or lawful purpose. We do not sell or rent personal information.

Delivery providers will receive information such as your name, telephone number, delivery address, and order-delivery instructions. They should not use this information for unrelated marketing.

11. Third-Party Websites and Platforms

Our website may contain links to WhatsApp, Instagram, TikTok, payment providers, delivery services, and other external platforms. Those services operate under their own privacy policies and terms.

We are not responsible for the privacy practices, security, or content of an independent third-party website or platform. You should review its privacy policy before submitting personal information.

12. International Transfer of Personal Information

Some website, cloud-storage, payment, analytics, or social-media service providers may process information outside Ghana.

Where personal information is transferred outside Ghana, we will take reasonable steps required under Act 843 to ensure that the information receives an appropriate level of protection. These steps may include contractual safeguards, consent where appropriate, and assessment of the recipient’s security and privacy measures.

13. Data Security

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we process. These may include:

• access controls;

• secure passwords and account authentication;

• encrypted website connections;

• restricted staff access;

• software and security updates;

• secure payment providers;

• backups;

• staff confidentiality requirements; and

• procedures for responding to suspected security incidents.

No website, transmission, or storage system is completely secure. Customers are responsible for keeping account passwords and devices secure and must notify us promptly if they suspect unauthorized access.

14. Personal Data Breaches

Where we become aware of a security incident involving personal information, we will assess the nature and potential consequences of the incident, take reasonable containment and remediation measures, and make notifications required by applicable Ghanaian law.

Affected individuals should contact us immediately if they believe their account or personal information has been compromised.

15. Retention of Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, tax, fraud-prevention, dispute-resolution, and record-keeping obligations.

Retention periods may differ depending on the information. For example:

• Unsuccessful inquiries may be deleted when no longer required;

• Order and payment records may be retained for the period required by tax, accounting, and commercial laws

• Account information may be retained while an account remains active;

• Marketing information may be retained until consent is withdrawn or the information is no longer needed; and

• Complaints and legal records may be retained until the relevant limitation or regulatory period expires.

When information is no longer required, we will securely delete, destroy, or anonymize it, subject to lawful retention obligations.

16. Your Rights

Subject to Act 843 and any lawful limitations, you may have the right to:

• be informed about the collection and use of your information;

• request confirmation of whether we hold your personal information;

• request access to your personal information;

• request correction of inaccurate or incomplete information;

• object to particular processing;

• withdraw consent where consent is the lawful basis;

• object to direct marketing;

• request blocking, deletion, or destruction of information that should no longer be processed;

• request information about recipients to whom your data has been disclosed;

• complain about unlawful processing; and

• Seek any remedy available under Ghanaian law.

We may request proof of identity before acting on a request. This protects customer information from unauthorized access. We will respond within the period required by applicable law.

Some requests may be restricted where continued processing or retention is required by law, necessary for an existing transaction, or required for the establishment, exercise, or defense of legal claims.

17. Children’s Privacy

This website and our online sales services are not intentionally directed at children below the age of 18.

A person below 18 should use the website or place an order only with the involvement and consent of a parent or lawful guardian. We do not knowingly use a child’s information for targeted marketing.

If we discover that a child’s personal information has been collected without appropriate authority, we will take reasonable steps to delete it unless retention is required by law.

18. Automated Decision-Making

We do not ordinarily make decisions that produce legal or similarly significant effects solely through automated processing.

Fraud-prevention or payment systems may automatically flag a transaction for additional verification. Where appropriate, a customer may contact us to request assistance or human review.

19. Accuracy of Information

Customers are responsible for providing accurate and current information, particularly names, contact numbers, and delivery addresses. Please contact us when your information changes.

We will take reasonable steps to correct inaccurate information brought to our attention.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, business practices, or legal obligations change.

The revised policy will be published on this page with an updated revision date. Where a change materially affects how we use personal information, we may provide an additional notice where reasonably practicable or legally required.

21. Complaints and Regulatory Contact

Questions, requests, and complaints concerning this Privacy Policy should first be directed to:

The Hair Boutique by Felicity
Takoradi, Ghana
Telephone/WhatsApp: +233 24 417 9402
Alternative telephone: +233 24 657 9971
Email: info@thehairboutiquebyfelicity.com
Address: Effiakuma No 9

If you believe your personal information has not been handled in accordance with Ghanaian law, you may also contact or lodge a complaint with the:

Data Protection Commission of Ghana
Website: www.dataprotection.org.gh

Nothing in this Policy limits any right or remedy available under the laws of the Republic of Ghana.

22. Governing Law

This Privacy Policy is governed by the laws of the Republic of Ghana. Any dispute relating to this Policy or our processing of personal information will be handled in accordance with applicable Ghanaian law and the jurisdiction of the competent courts or regulatory authorities of Ghana.

23. Consent and Acknowledgement

By submitting personal information through this website, you acknowledge that you have read this Privacy Policy. Where consent is required by law, we will request it through an appropriate affirmative action, such as selecting an unticked checkbox.

Silence, inactivity, or a pre-selected checkbox will not be treated as consent where express consent is legally required.

© 2026 The Hair Boutique by Felicity. All rights reserved.